Eine Series | My Site

CMF & Vehicle Apartment Concept Project

Mobility project for future commuters and city dwellers with new houseing-scape

Trend Researach

Urbanization

By 2050, more than two-thirds of the world population will be living in urban areas. Approximately 7 billion people will reside in urban city-scape

As a byproduct of the advancement of technology and education, the quality of life globally has increased. It is resulting in the continuous growth of the urbanization rate. In the long term, this puts a threat on the housing market and crime rate, and segregation issues. How can we continue to advance to a future without these consequences?

Health & Wellness

Globally we are more aware of the implication of physiological and psychological wellness. With a continuous increase in health costs, Americans are looking for a long-term incremental and sustainable way of taking care of their health and wellness.

How can we integrate holistic and rejuvenating approaches within Volkswagen to help our customers get through a stressful situation?

Digitalization

With the digitalization of our world, every step of our action is in combination with our devices. According to Eric Schmidt, president of Google of the World Economic Forum, announced: 'IoT will always be a part of our presence.' How can we create seamless connectivity between our home, workspace, and the environment without losing our humanistic elements?

By 2050 the IoT market will generate around 1.7 trillion dollars. In 2020 more than 26 billion devices will be connected

Market Share & Ranking

Annual Revenue

10.24%

7.59%

5.59%

5.46%

5.15%

4.52%

Toyota

Volkswagen

Ford

Honda

Nissan

Hyundai

106.24

105.65

79.98

84.59

88.41

2015

2016

2017

2018

2019

Revenue in Billion Euros

Revenue in Billion US Dollars

2017

2030

8,931

5,313

Global automotive anticipated revenue in 2030 is expected to be at 8 trillion U.S Dollars

39.6%

Global autonomous vehicle market revenues will grow at 39.6% CAGR during the period 2017 and 2027. Reaching 126.8 billion by 2027.

39.8%

Automotive Artificial Intelligence market worth $15.9 Billion by 2027, growing at a CAGR of 29.8% from 2019.

Autonomous Vehicle in Millions

2025

2030

20.8

2.1

By 2030, there will be 20.8 million autonomous vehicles in operation in the U.S.

Market Positioning

Emotive Sensible

Performance Oriented

Lifestyle Driven

Opportunities:

1. Lifestyle Driven, Emotive Sensible

Most logical and ideal position for future VW to position their Type 2 vehicle. Supporting ongoing needs of tendering to users' emotions with lifestyle-driven design and approach.

2. Performance Oriented, Emotive Sensible

A specific niche market for people who enjoy the functionality and performance-based drive style while keeping up to date with modern pressure and stress emotionally.

3. Lifestyle Driven, Utility Focus

Opportunity number three would be taking a step back in reverse, Volkswagen currently offers a wide utility focus driven design. it would be a re-design instead of moving forward.

Utility Focus

New Vehicle Ownership

New Housing Solution

New Living Space

The New Volkswagen Housing

Automobile Concept, Eine Series

Volkswagen Eine series concept accommodates to increase in urbanization and rise to the housing crisis. By blurring our third living space automobile to be both our immediate and extended living space.

This concept will showcase a new perspective of 'leasing' and 'rental' apartments.

Lifestyle Driven & Emotive Sensible

Volkswagen's new vehicle will support ongoing needs of tendering to users' emotional needs with lifestyle-driven design and approach

Life:

Nariko work as a creative director at Maharam. Having previous work experience in the fashion industry as a textile designer and fashion designer Nariko is preparing to launch her fashion brand. When Nariko works at Maharam, she travels both locally and internationally for her line suppliers and fabricators. Nariko has an M.D in Psychiatrist and works as a digital psychiatrist during the weekend as it gives her fulfillment.

Nariko, 64

Birthday: July 9th 1971

Occupation: Creative Director

Location: Sydney, Australia

Archetype: Innovator

Wants:

De-stress Hub

Companionship & Interaction

Pain points:

Frequent Travels

High-Stress

Dry Communication

Terrel, 32

Birthday: February 24th, 2003

Occupation: Animator

Location: Seattle, United States

Archetype: Late Majority

Life:

Terrel works as a freelance animator. She is currently under two different contracts. Terrel has presently no line of distinguishment between work and post-work hours. She works inside her home office. She loses track of time when she is working. She tries to squeeze in time to get up and leave for inspiration and to destress

Terrel works as a novice urban farmer blogger, sharing her tips and process on her blog.

Wants:

Personal Assistant

Green Hub &

Plant Collection

Pain points:

Indoor Lifestyle

Lack of Work

& Life Balance

Visual Brand Language

#F19C7A

Quartz Coral

#F5C25C

Healing Sunshine

#F0E9D8

Weekend Crema

#97AEA4

Pine Haze

#7CADC5

Window Blues

#968EA9

Dusky Mauve

Hushed Horizon

The muted-down color palettes create a restful environment for the users. The muted colors will display their discrete vibrant characteristics by using the material and its interaction with natural light.

Whimsical Industrial

Translucent playful visuals to enhance privacy while maximizing natural light. Use of fluted and herringbone to inherit Volkswagen's elegance in minimal and simplistic design language.

Mimicry Harmony

Use of playful visual and textural blends between synthetic and sustainable materials. The combination of natural materials and fibers combined with synthetic materials derived through sustainable practice emphasizes anti-microbial factors, durability, and new visual cues.